tonic

Kuressaare Christmas Tree Adventures in World Media

One tree, one Christmas - dozens of stories in more than half a dozen languages.

Among the first, Italian blogs Federvini.it and Aisitalia.it wrote about how the Kuressaare Christmas tree was about to become a tonic water.

In Britain, FoodBev.com included our story in the wider context of the Christmas tree problem. The story was also run on the Brazilian Revista-fi page. In Romania, we can be found on Roaliment.ro.

In French the story is here on Pour Nourrir Demain, while the tonic made its way onto the popular French TV show La Quotidienne.

Lahhentagge-FranceTV

In Russia, the adventures of our Christmas tree were covered in Upakovano.ru, FoodMarkets.ru, Miromalo.club, Prostoest.ru, Cookingdom.ru, Siatrus.ru, Gloss.ee, Kedem.ru, Zdorovaya-life.ru, Stolitsa.ee, Food-Berdsk.ru, Kushatj-podano.ru, Toluna, Murmsil on ok.ru, Astv.ru, Borgi.ru, Justpovar.ru, prodgoroda.ru and pakko.me.  

On top of the Russian coverage, the Christmas tree also started to pop out in texts like this - 爱沙尼亚蒸馏商Lahhentagge从圣诞树中提取汤力水. Here are a few links for those of you who might speak Chinese better than we do: kknews.cc, ifooday.cn, bbltbz.com, jianshu.com, yidianzixun.com, 3g.163.com and zhuanlan.zhihu.com.

Among our Nordic neighbours, the story of our tonic made it into Glorian Ruoka ja Viini magazine.

LahhentaggeGloria

Finally, the Christmas tree story made it to some 50+ smaller media outlets across the United States. Among those were affiliates of ABC, CBS, NBC, and even Fox.

Clearly, recycling raw materials is something people care and feel deeply about and the food industries can do a lot in this field.

The Vitamin Tree of Vikings

Old Tjikko, whose name could well belong to an ancient Viking Warrior, is a small tree in Western Sweden. At a mere 4 metres, it’s tiny compared to most trees in the Nordic forests.

However, Old Tjikko hides a big story in its small body. It was born soon after the ice melted in Scandinavia, at the end of last Ice Age. It’s the oldest spruce tree, with roots that are almost 10,000 years old. And Tjikko is not a lone warrior from the prehistoric age – in these same mountains, there are 20 trees over 8,000 years old.

No wonder that in Nordic cultures the spruce is a symbol of life and strength. Needles of spruce have been used by shamans to make the magic potions throughout the centuries.

The spruce had a key role in celebrating the winter solstice, long before the first ever decorated spruce tree was put up to celebrate Christmas in 1441. And yes, of course, that happened in Estonia. 

Looking out at the world from this island and village of famous captains, it’s worth mentioning that Captain Cook, who founded Australia, was the first captain to save all of his crew from scurvy by using alcoholic sugar-based spruce beer.

The tips from the needles are quite commonly used in Nordic kitchens to make spruce syrup, and even survival tips suggest that spruce needles can be directly ingested or boiled into a tea to replace large amounts of vitamin C.

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The needles of spruce absorb vast amounts of sunshine and, importantly for the Nordic region, not only sunshine but light in general, making the tree stand out in many ways.

It carries dozens of times more Vitamin C than citrus fruits, 40-100 times more chlorophyll than any other plant, and it is more vitamin- and mineral-rich than noni fruits, which have been tagged as the Elixir of Life.

Yet Vitamin C is just one key ingredient in spruce needles: fresh needles carry also Vitamins E and K, carotene, manganese, copper, zink, cobalt.

Throughout history, the spruce has been used to treat a vast array of health problems related to heart, liver, lungs, kidneys, stomach, bladder, breathing, eyes and ears. It is antibacterial, and improves metabolism and blood circulation.

Chlorophyll is important for plants, but what about for humans? One may ask.

It has been found to be an important factor offering protection against cancer. Chlorophyll also helps your body cleanse elimination systems, such as the bowel, liver and blood, and improving the transport of oxygen throughout your body, among other things.